1. Devashish Das Gupta, Product Management in Post Liberalised India- How can a Product Be Successful in An Emerging Market. VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG Saarbrucken, Germany (2009) ISBN 978-3-639-18612-3, pp 267 (Imprint only for US and Great Britain).
2. Devashish Das Gupta (2010), Tourism Marketing, Pearson Education, New Delhi pp 300, ISBN 9788131731826.
Endorsements for the book:
“This book offers an in-depth treatment of the issues facing tourism marketers. The book’s rich frameworks, stories, photos and diagrams will stimulate many ideas for those engaged in attracting tourists to their areas.”
Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, North-western University, USA
“Professor Devashish Dasgupta [has opened] a new chapter in disseminating knowledge of tourism marketing…Solid research of international scope … A must read for students of tourism learning about emerging markets.”
Professor Liping A. Cai, Director, Purdue Tourism and Hospitality Research Center, and Associate Dean, College of Consumer and Family Sciences, Purdue University, USA
“This is a truly unique book on tourism marketing, which comprehensively presents the theory of the subject supported by cases and experiences from industry. The book offer s valuable insights with wide relevance for the professional and as well as the student of tourism marketing.”
Dr. Russell Arthur Smith, Interim Dean, Cornell-Nanyang Institute of Hospitality Management, Nanyang Technological University Nanyang Business School, Singapore
“Each chapter is easy-to-read, with excellent brief case studies that include photographs and maps and builds on relevant tourism management and consumer research literature—an excellent introduction to the field of tourism management. Really provides much new and exciting knowledge on tourism in Asia.”
Arch Woodside, Professor of Marketing, Boston College, Massachusetts, USA
3. Devashish Das Gupta “Tourism in Global Village” LAP LAMBERT Academic Publishing, Germany, ISBN 978-3-8383-5957-1 published in July 2013.
Available on Amazon.com: