Corporate Training


At Harvard Business School

Consulting Training
Designed and delivered the following programmes in India and abroad:

  • (2011) Two days training programme on Integrating Product and Brand with  Marketing Strategy for Al Jazeera Services at Shangri -La Barr Al Jissa, Muscat, Oman May 2011.
  • (2011) Two days training programme on Agri Input Marketing Coromandel Fertilisers Hyderabad, April 2011.
  • (2007) Two day training programme on Developing Managerial Skills for DGMs of Small Industries Development Bank of India, August 2007.
  • (2007) Two training programmes of two days each for senior marketing executives of Indo Gulf Fertilisers ltd on April 2007  at Lucknow.


    At Muscat, Oman

  • Two programmes for Switchgear Channel Partners of L&T in Dec 2011 and Jan 2012.
  • Ten Retail Efficacy development programmes for Sr.Business Associates of LIC in 2010.
  • Three Retail Marketing Orientation programmes for LPG distributors of BPCL in 2010.
  • Strategic Leadership for Principals of CBSE Schools June 15-19, 2009.
  • Four AMPs for IRTS Officers in 2008-09.
  • MDP for Star distributors of Sundaram PNB Paribas September 29-Oct 1, 2008.
  • Lateral Training Programme for IPS officers in Sep 10-15 2007.
  • GMP for State Bank of India Probationary Officers organised from Nov-Dec 2007.
  • Advanced Management Programme for DGMs of Power grid corp in 2006.
  • Advanced Management Programme for senior executives IRTS in 2006.
  • Open MDP titled ‘Marketing Management for Sales People’ offered July 5-7, 2006.
  • “How to Successfully communicate to the customer” December 18-20,2003.
  • “Marketing strategy for AIR” held from November 25-29, 2002 at NIM.
  • “Business Management for SSIs: Post liberalization success strategies” November 9-11, 2000.

    Training the Defense Officers nuances of Retail Management


Critical Issues in Retail Management

Effective Store Management

How to Integrate Product and Brand with Marketing Strategy

How to Market a Tourist Destination

Marketing of Tourism

Marketing Process & Planning for Competitive Advantage

Mastering Marketing





Programme Director: Prof. Devashish Das Gupta

S. NO.





1 Building An Effective Marketing Strategy Lucknow 3 Days July 3rd Week
2 Strategies for Retail Management Mumbai 4 Days September 2nd Week
3 How to Integrate Product & Brand with Marketing Strategy Lucknow 4 Days October 2nd week
4 Sales Leadership & Sales Force Motivation Lucknow 3 Days November 3rd week
5 Strategic Customer Focus through Marketing Communication Lucknow 3 Days December 3rd week
6 Mastering Marketing Noida 5 Days February 3rd week

NOTE: All these programmes have been offered in 2014 as well.