Designed and delivered the following programmes in India and abroad:
- (2011) Two days training programme on Integrating Product and Brand with Marketing Strategy for Al Jazeera Services at Shangri -La Barr Al Jissa, Muscat, Oman May 2011.
- (2011) Two days training programme on Agri Input Marketing Coromandel Fertilisers Hyderabad, April 2011.
- (2007) Two day training programme on Developing Managerial Skills for DGMs of Small Industries Development Bank of India, August 2007.
- (2007) Two training programmes of two days each for senior marketing executives of Indo Gulf Fertilisers ltd on April 2007 at Lucknow.
- Two programmes for Switchgear Channel Partners of L&T in Dec 2011 and Jan 2012.
- Ten Retail Efficacy development programmes for Sr.Business Associates of LIC in 2010.
- Three Retail Marketing Orientation programmes for LPG distributors of BPCL in 2010.
- Strategic Leadership for Principals of CBSE Schools June 15-19, 2009.
- Four AMPs for IRTS Officers in 2008-09.
- MDP for Star distributors of Sundaram PNB Paribas September 29-Oct 1, 2008.
- Lateral Training Programme for IPS officers in Sep 10-15 2007.
- GMP for State Bank of India Probationary Officers organised from Nov-Dec 2007.
- Advanced Management Programme for DGMs of Power grid corp in 2006.
- Advanced Management Programme for senior executives IRTS in 2006.
- Open MDP titled ‘Marketing Management for Sales People’ offered July 5-7, 2006.
- “How to Successfully communicate to the customer” December 18-20,2003.
- “Marketing strategy for AIR” held from November 25-29, 2002 at NIM.
- “Business Management for SSIs: Post liberalization success strategies” November 9-11, 2000.
OPEN MDP PROGRAMMES TO BE OFFERED IN 2015-16
Programme Director: Prof. Devashish Das Gupta
TITLE OF MDP
|1||Building An Effective Marketing Strategy||Lucknow||3 Days||July 3rd Week|
|2||Strategies for Retail Management||Mumbai||4 Days||September 2nd Week|
|3||How to Integrate Product & Brand with Marketing Strategy||Lucknow||4 Days||October 2nd week|
|4||Sales Leadership & Sales Force Motivation||Lucknow||3 Days||November 3rd week|
|5||Strategic Customer Focus through Marketing Communication||Lucknow||3 Days||December 3rd week|
|6||Mastering Marketing||Noida||5 Days||February 3rd week|
NOTE: All these programmes have been offered in 2014 as well.